Press Releases

Hot Wheels Celebrates 50th Anniversary

May 18, 2018


Today, Hot Wheels, the number-one selling toy in the world* with nearly 500 million units sold every year, celebrates its 50th anniversary. Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform. Five decades later, the brand has evolved from a simple, yet beloved, toy car with orange track...

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Mattel Wins Toy of the Year Award for the Hot Wheels® Super Ultimate Garage in the "Playset of the Year" Category

Feb 17, 2018


Mattel, Inc., the leading global childhood development and play company, was recognized at the Toy Industry Association's Toy of the Year (TOTY) Awards ceremony, winning the Toy of The Year Award in the Playset category for the Hot Wheels®  Super Ultimate Garage, based on votes from toy retailers, media, TIA members and consumers. “After 50 years, Hot Wheels is continuing...

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2018 Camaro Hot Wheels Edition Offers Full-Scale Fun

Oct 25, 2017


Chevrolet and Hot Wheels today announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, celebrating 50 years of partnership, performance innovation and design. The commemorative package pays homage to iconic Hot Wheels features including a Crush exterior color and stripes that replicate the toys’ famous orange tracks. The $4,995 package, available on Camaro 2LT and 2SS coupe and...

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Hot Wheels Unveils "Challenge Accepted" Brand Campaign

Sep 11, 2017


Mattel, a global learning, development and play company, today announced a new Hot Wheels® brand campaign, in partnership with BBDO San Francisco, titled “Challenge Accepted.” As today’s parents are focused on finding products and services that help their children grow and develop, Hot Wheels is rethinking its marketing to better communicate the benefits of its products directly...

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Hot Wheels Gets Hacked by Microsoft to Teach Students STEM

Sep 07, 2017


Mattel, Inc., a global learning, development and play company, announced today that Hot Wheels® will be featured as part of the Microsoft Education Workshop’s STEM Saturdays.  STEM Saturdays are part of a Microsoft initiative to host a range of free hands-on educational programs through the Microsoft Store.  These drop-in workshops hosted at Microsoft Stores nationwide aim to...

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Hot Wheels Lead Designer Steve Vandervate Inducted Into the Diecast Hall of Fame

Aug 05, 2016


Today Hot Wheels® announced the induction of lead designer, Steve Vandervate into the Diecast Hall of Fame at the ninth annual Diecast Hall of Fame ceremony in Las Vegas, NV.  Vandervate is recognized as one of the “Diecast Designers” for his work in graphic design on Hot Wheels premium and Red Line Club® segments. Vandervate joined the Hot Wheels design team 2003 where...

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Hot Wheels Commemorates the 100th Running of the Indianapolis 500

May 17, 2016


Today, Hot Wheels® unveiled its take on the Indy 500 Championship Trophy. The custom trophy will be unveiled by Ryan Hunter-Reay at the Indianapolis Children's Museum and will celebrate the past 99 epic Indy races with 99 Hot Wheels cars. "All 99 cars featured on this trophy have an authentic Indy 500 story," said Chris Down, Senior Vice President and General Manager, Hot...

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