Fast Facts

  • Hot Wheels was first introduced in 1968 to the toy industry during NEW YORK TOY FAIR
  • Hot Wheels' birthday is celebrated on MAY   18
  • The first Hot Wheels car off the line was a dark blue CUSTOM CAMARO
  • The first Hot Wheels cars to be sold were the "SWEET 16"
  • OVER 6 BILLION Hot Wheels have been produced since 1968
  • 519 MILLION Hot Wheels are produced per year
  • 10 MILLION Hot Wheels are produced a week
  • 16.5 Hot Wheels are produced EVERY SECOND
  • 2 BILLION wheels are produced per year
  • The average kid in the U.S. OWNS 50 HOT WHEELS
  • 20,000 DIFFERENT VARIATIONS of Hot Wheels cars exist
  • Hot Wheels makes over 6,000 MILES OF ORANGE TRACK each year
  • The first life-size Hot Wheels was the Twin Mill in 2001, Hot Wheels currently has a total of 20 LIFE-SIZE CARS    
  • The largest Hot Wheels collection is worth over $1MM and is owned by famed collector BRUCE PASCAL
  • Hot Wheels has over 350 PARTNERS
  • Hot Wheels partners with nearly EVERY AUTO MANUFACTURER IN THE WORLD
  • Hot Wheels has broken THREE WORLD RECORDS
  • The most expensive Hot Wheels ever sold was the Beach Bomb for $72,000
  • DARTH VADER is the best-selling Hot Wheels character car
  • Hot Wheels are sold in over 150  COUNTRIES
  • Hot Wheels is the NO. 1 SELLING TOY IN THE WORLD* and the No. 1 vehicle property*
  • Hot Wheels has remained about $1.00 for the past 50 YEARS
  • There are over 130 NEW CAR DESIGNS introduced each year
  • #HotWheels is shared EVERY 30 SECONDS on social media
  • Hot Wheels is part of some of the biggest video games in the industry, including FORZA, NEED FOR SPEED AND ROCKET LEAGUE

*Source: The NPD Group Inc./Retail Tracking Service/G11/Total Toy Industry/Units/Annual 2017