Product

The Hot Wheels die-cast car is the number-one selling toy in the world*, based on units sold, and to this day remains about one-dollar.

The Hot Wheels design team consists of experts from across the industry -- with many of them coming from the major auto manufacturers, entertainment studios and toy industry greats. Every designer infuses awesome design, the freedom and joy of driving and self-expression into each design.

HOT WHEELS DIE-CAST FUN FACTS:

  • Each car in the 'Sweet 16’ is a Hot Wheels original with customized designs inspired by real-life vehicles.
  • The 1969 Rear-Loader Beach Bomb (shown below) is “The Holy Grail of Hot Wheels Cars” and worth close to $150,000. There are only 40 known models in the world.
  • One of the most expensive Hot Wheels collections belongs to Hot Wheels super collector Bruce Pascal. It is worth more than $1 million.
  • One of Hot Wheels’ first car partnerships was with automotive giant General Motors and its Chevrolet® brand. Together, Hot Wheels and Chevrolet® released their first Corvette® die-cast – the only car that Hot Wheels has released every year since its inception.
  • Hot Wheels teamed up with famed celebrity jeweler Jason of Beverly Hills to create a jewel-encrusted die-cast car (shown below) to celebrate the brand’s four billionth car and it took over 600-man hours to create. The car is currently in the Hot Wheels vault for safe keeping.
  • Hot Wheels partners with auto enthusiasts across the spectrum of car culture, from traditional automotive companies and Japanese street racers, to famed auto icons such as Magnus Walker and the “Fast ‘N Loud” TV show. Hot Wheels has created more than 20,000 designs and produced over six billion cars since 1968, making the brand one of the largest “automotive manufacturers” in the world.
  • Hot Wheels has designed a die-cast toy car for nearly every car ever manufactured and has customized some of the most iconic cars in the world including Dodge Dart, Chevrolet Camaro®, Ford Mustang, Porsche 911 and Volkswagen Beetle to name a few.

*Source: The NPD Group Inc./Retail Tracking Service/G11/Total Toy Industry/Units/Annual 2017


.THE ORANGE TRACK

An iconic orange track system has always been a part of the Hot Wheels brand. The first track set was sold alongside Hot Wheels original vehicles, and was designed by Mattel engineer Marjorie Ann M. Smith, a.k.a “Margie,” in 1967. 

Today, this instantly recognizable track is the key to the entire connectable system of Hot Wheels play, allowing endless opportunities for kids to challenge their favorite Hot Wheels vehicles.

Hot Wheels chose orange track because, just like the cars Hot Wheels created, kids were attracted to bright colors. The color has remained the same for the past 50 years.

Each year, Hot Wheels introduces new track systems where kids can race, crash and smash their Hot Wheels vehicles. By design, each new set is bigger and faster than the one before with special innovations, boosters and design elements that provide new challenges for kids that are rooted in creativity, experimentation and competition.

By allowing kids to try, fail and repeat with every loop, jump and stunt they create, Hot Wheels presents a unique challenge to kids through track play. The open-ended play allows kids to build higher jumps and harder loops to create new experiences every time.

The best-selling track set in the brand’s history is “Criss Cross Crash.” Released in 1979, the set comes with more than 16-feet of track and includes hairpin turns, motorized boosters and multiple giant crash zones that allow kids to load their cars in for spectacular near misses and high-speed wipeouts.

MORE THAN JUST A TOY

Hot Wheels is more than just a toy – it has evolved into a true lifestyle brand.

Over the past years, Hot Wheels has grown beyond a core toy audience and has expanded its footprint to reach older kids with gaming and content.  

GAMING

Since 2014, Hot Wheels has successfully lent its iconic IP to some of the most successful racing games in the world including “Forza” and “Need for Speed.” The brand’s strategy is to leverage experts to create compelling games, while also leveraging these partners existing fan base to bring in new fans into the world of Hot Wheels. 
 
Beginning in 2014, Hot Wheels had a successful integration into “Forza Motorsport 5.” This success attracted other major racing game developers, resulting in the brand’s inclusion into over a dozen games that are daring, challenging and fun.
  • Forza Motorsport 5 – 2014
  • Crazy Taxi™ City Rush – 2015
  • Need for Speed™ – 2015
  • Forza Motorsport 6 – 2016
  • Racing Rivals – 2016
  • Need for Speed™ No Limits– 2017
  • Rocket League® – 2017 
  • Forza Horizon 3 – 2017 (shown below)
  • Drive Ahead! 2017
  • Asphalt 8 – 2017