Culture

HOT WHEELS GARAGE
 
The Hot Wheels Garage is a collection of real-life cars from throughout Hot Wheels history. This fleet of nearly 20 vehicles features grown-up versions of Hot Wheels die-cast cars and custom builds that exemplify speed, power and performance.  The Hot Wheels Garage, located in El Segundo, CA, has made a name for itself by collecting some of the best custom cars that each tell a story.
 
HOT WHEELS CUSTOM DESIGN
 
Hot Wheels Twin Mill
The Twin Mill (shown left) is the first life-size car created based on a Hot Wheels design. It was commissioned for Hot Wheels 30th anniversary and unveiled at SEMA in 2001. A fully operational race car, the Twin Mill produces upwards of 1,400 horsepower from twin Chevrolet® motors.
 
Hot Wheels Boneshaker
Built in 2011, the Boneshaker is one of the most popular Hot Wheels cars to ever be produced in real life. This bone rattling ride is a roofless rat rod with a skull grille, injector stacks through the hood, and is powered by a 402-horsepower short-block Chevy 350 C.I. engine.
 
Hot Wheels Chevrolet El Camino
This unconventional El Camino (shown right) was built in 2012 and features the engine in the back of the car. It is one of the fastest vehicles in the Hot Wheels fleet with 650 horsepower.
 
Rip Rod
The Rip Rod (shown below) is a custom Hot Wheels design and supreme stunt machine. Originally built in 2012, it is outfitted in 2014 with a 1.0L Ford EcoBoost engine, an engine small enough to fit in a suitcase but powerful enough to accelerate to upwards of 125 mph.
Deora II
The Deora (shown left) was one of the original Hot Wheels die-cast cars to be designed in 1968 and in 2000, the car was reimagined for a new generation of fans. In 2003, a life-size version of the Deora II was built for Hot Wheels 35th anniversary and is part of the collection today.
 
1966 Pontiac GTO 
This 1966 Pontiac GTO (shown right) was unveiled for the first time in the Hot Wheels booth at the 2006 SEMA Show. It features Hot Wheels KMC Wheels and Rims, specialty Hot Wheels PPG paint and is powered by a 421 Pontiac® V8 with Ram Air 400 heads.
 
HOT WHEELS CAMARO® COLLECTION
1967 Camaro®
The ’68 Custom Camaro® was the first Hot Wheels car to drive off the product line in 1968. Since then, Hot Wheels has created nearly every Camaro to date. Most recently, Hot Wheels launched a new brand spot as part of its 2017 “Challenge Accepted” campaign, which featured a gold 1967 Camaro® to pay homage to the car that started it all.
2013 Hot Wheels® Chevrolet Camaro®
In 2013, Hot Wheels partnered with Chevrolet® to create the first-ever life-size Hot Wheels car that fans could purchase. It sold out in three months.
 
2018 Camaro® Hot Wheels® 50th Anniversary Edition 
Chevrolet® and Hot Wheels celebrate 50 years of partnership by launching the 2018 Camaro® Hot Wheels 50th Anniversary Edition (shown left) and making it available for fans to purchase in 2018. The commemorative package pays homage to the car’s iconic Hot Wheels features, including a Crush exterior color and stripes that replicate the toys’ famous orange tracks. The $4,995 package, available on Camaro® 2LT and 2SS coupe and convertible models, went on sale in the first quarter of 2018.
 
 
HOT WHEELS  STUNT CARS
2001 Dodge NASCAR Truck
In 2001, stock car racing legend Richard “The King” Petty recruited international driving star Carlos Contreras to drive the #43 Hot Wheels® Dodge Ram truck (shown left). Contreras finished the year ranked 14th in the Craftsman Truck Series, with two top-ten finishes. The Hot Wheels Dodge Ram truck features a 700-horspower, 5.9-liter Magnum V8 engine capable of generating RPM of over 8500.
 
2005 Ford Mustang GT 
Created by Hot Wheels in 2012 for the brand’s live action content, this unique Mustang (shown right) features a carbon fiber wide body kit, Carbon Fiber Status bucket racing seats, a Vortech Supercharger and 430 horsepower. For the 2014 SEMA show, the Mustang was outfitted with a full roll cage, a JAZ fuel cell, custom rear diffuser, custom front splitter and KW coil over suspension front and rear.
 
2011 Hot Wheels® PRO 2 Truck
This custom off-road racing Pro-2 truck shattered records when it jumped 332 feet at the Indy 500 (3,000 pounds). It has an 875-horsepower Chevy aluminum block engine and a turbo 400 transmission. The suspension system has up to 18 inches of travel to accommodate a hard landing or spring on a takeoff.
 
2011 Bad to the Blade®
This Hot Wheels futuristic Indy Car (shown below) was designed by Hot Wheels designer Frasier Campbell. It is powered by a 1000 cc motorcycle engine.
 
2011 Hot Wheels® Buggy
In 2011, Hot Wheels set the world record for completing a 92-foot corkscrew jump in this life-size Hot Wheels performance buggy. This 2,600-pound high performance buggy was specially outfitted for the attempt, with the driver's seat repositioned to the center of the car to make it spiral properly.
 
2012 Hot Wheels® “Loop Cars”
Rally Cross car driver Tanner Foust and stuntman Greg Tracy set a world record on June 30, 2012 when they drove two life-size Hot Wheels cars through a 66-foot double-loop track at the X Games in LA. The pair drove approximately 52 mph in these “Hot Wheels cars” before hitting the loop and experiencing seven Gs of force while going through the loop -- at a height of six stories.
 
LIFE-SIZE LICENSED CARS
Darth Vader Hot Wheels Character Car 
Hot Wheels and Star Wars joined forces to celebrate their new partnership and upcoming line of Star Wars-inspired Hot Wheels character cars by creating a life-sized Hot Wheels Darth Vader Car (shown below). The car premiered at San Diego Comic-Con International in 2014, complete with LS3 engine, 526 horsepower and custom red line tires. The die-cast version of the Hot Wheels Darth Vader Character Car is currently the bestselling character car.
 
Star Wars Hot Wheels X-wing Carships™
Hot Wheels and Star Wars unveiled a full-size drivable Rebel Alliance Star Wars X-wing Fighter Carship (shown below) at San Diego Comic-Con International in 2016. The design was inspired by a dragster and has two laser cannons, two top jets and two side body jets that bring to life the essence of the Star Wars X-wing Fighter. The Star Wars Hot Wheels Car-ship also has a power-pumping 175 HP Ford Zetec Race Motor and reaches 180 MPH.
 
HOT WHEELS WORLD RECORDS
Three Hot Wheels life-size vehicles have broken world records, and in 2018, the brand still holds one of these records.
 
On May 29, 2011, as part of IZOD Presents Hot Wheels Fearless at the 500™, Hot Wheels enlisted Tanner Foust, a three-time X Games gold medalist and professional Rallycross driver, to break a world record at the 100th anniversary of the Indianapolis 500.  Foust successfully landed a ramp-to-ramp distance jump of 332 feet and smashed the previous world record by an impressive 31 feet (shown left).
 
On June 29, 2012, two Hot Wheels drivers set a Guinness World Records title for successfully racing through a 60-foot-tall double vertical loop at X Games Los Angeles in 2012. The Hot Wheels™ Double Loop Dare, a life-sized version of a Hot Wheels orange track set, defied gravity with a first-of-its-kind, two-driver challenge. Driver Greg Tracy, one of Hollywood’s top stuntmen, took the first-place victory, edging three-time X Games gold medalist and Hot Wheels Driver Tanner Foust as the two simultaneously raced through the giant up-side-down loop.
 
Hot Wheels set its third world record in 18 months with Greg Tracy and Double Loop Dare stunt coordinator Brent Fletcher by executing a corkscrew jump (ramp to ramp, 360 spiral) of 92 feet in the Hot Wheels Buggy. Performed at the Hot Wheels Test Facility, Tracy reached a calculated speed of 54 MPH before hitting the jump, and then rotated at a rate of 230 degrees per second in the air before successfully touching down. 
 
HOT WHEELS COMMUNITY
Hot Wheels play spans three generations. United by clubs, conventions, road shows, races and online communities, Hot Wheels collectors demonstrate a passion for the brand and every die-cast car they collect.  Some fans collect originals, others collect cars they admire and love or their favorite movie characters, while still others are drawn to the cars they played with as kids.
 
The hardest to find and most valuable Hot Wheels on the planet is the 1969 Beach Bomb (shown left), sold to renowned Hot Wheels collector Bruce Pascal for $75,000. Pascal has over $1 million dollars’ worth of Hot Wheels.
 
In 1985, the Hot Wheels community began throwing national conventions across the globe. The largest takes place in Mexico City, gathering over 30,000 collectors.
 
In 2002, Hot Wheels introduced the Red Line Club on www.hotwheelscollectors.com. The Red Line Club acts as the hub for collecting Hot Wheels and the only place where you can purchase Hot Wheels cars that feature our hand polished chrome “Spectraflame“ finish, commemorative favorites of original Hot Wheels cars, and new modern releases that speak to every car enthusiast.
 
In 2016, The Red Line Club even caught the eye of Discovery Channel’s “Fast ‘N Loud,” where the Gas Monkey team took on the challenge of creating a car that was cool enough to be part of the Red Line Club with their exclusive version of the “Hi-Po Hauler” (shown right).
 
Top Hot Wheels Red Line Club Cars:
‘67 Camaro®
’55 Chevy® Bel Air® Gasser
Blown Delivery®
Volkswagen Drag Bus
Datsun Bluebird 510
Texas Drive ‘Em®
Classic TV Series Batmobile™
Twin Mill®
Rodger Dodger®

POP CULTURE

Hollywood has driven the growth of Hot Wheels with a new way to play and race favorite characters.

In 2010, Hot Wheels began its relationship with the entertainment industry with the introduction of performance-ready Character Cars. Hot Wheels is the only brand that has the unique ability to morph Hollywood’s beloved on-screen characters like Iron Man, Chewbacca, Wonder Woman and Mario into Character Cars that perfectly capture the essence of the character while also performing on the track.

To date, Hot Wheels has created 200 plus Character Cars and worked with the biggest entertainment franchises in the world, including Disney, Warner Bros., Universal and Nintendo, to name a few.

When developing each car, designers carefully consider how to merge elements of real-life vehicles with those of the fictional characters they embody.

 

 

 

The best-selling Character Car is the Darth Vader car (shown left). Hot Wheels launched this iconic car by creating a full-scale Darth Vader vehicle that debuted at San Diego Comic-Con International in 2014.