History

2010

Hot Wheels introduces its first line of Character Cars with the launch of Toy Story Character Cars.  Since the launch, Hot Wheels has created more than 200 iconic entertainment characters.

2011  

As part of the Hot Wheels Fearless at the 500 event, Rallycross driver Tanner Foust (shown right) successfully lands a ramp-to-ramp distance jump of 332 feet. Foust smashes the previous world record by an impressive 31 feet at the 100th anniversary of the Indianapolis 500.

2012

Two stunt drivers, Greg Tracy and Tanner Foust, set a Guinness World Records title by simultaneously racing through a 60-foot-tall double vertical loop at X Games in Los Angeles (shown above).  Called the “Hot Wheel Double Loop Dare” and built using a life-sized version of a Hot Wheels orange track set, the gravity-defying event awes thousands of spectators with a first-of-its-kind two-driver challenge.

Hot Wheels set its third world record in 18 months, when stuntman, Brent Fletcher completed a corkscrew jump (ramp to ramp, 360 spiral) of 92 feet in the Hot Wheels Buggy (shown below).

2013

The first full-size, factory-built Hot Wheels car becomes a reality and the 2013 Chevrolet® Camaro® SS Hot Wheels Special Edition is available for sale..

2014

In 2014, Hot Wheels Speedometry®, a curriculum developed in partnership with University of Southern California’s Rossier School of Education, is introduced. The program encourages problem-based learning through play and hands-on activities that support both Common Core and Next Generation Science Standards. The curriculum is currently available for free on the Hot Wheels website to parents and educators.  Since the introduction of Speedometry, more than 32,000 Hot Wheels Speedometry kits have been distributed throughout the U.S., potentially reaching nearly one million students.

To celebrate its new partnership with Star Wars, Hot Wheels unveils the life-size Darth Vader Character car at San Diego Comic-Con International 2014.

Created for the 2014 SEMA show, a life-size version of the 2005 Ford Mustang die-cast car is built to pay homage to the Mustang's 50th anniversary.

2015

Hot Wheels partners with Discovery Channel’s “Fast ‘N Loud” television show and challenges the Gas Monkey Garage to build a life-size version of a Hot Wheels car with the possibility of it being produced for the brand’s toy line.  Inspired by the iconic ’68 Custom Corvette® from “The Original 16,” the Gas Monkeys created the “Midas Monkey.” Success! The hot-rodded sports car becomes part of the 2016 line of vehicles.

2016

Hot Wheels challenges the Gas Monkeys again in 2016 to create a car iconic enough for its Red Line Club®.  The Gas Monkeys deliver again and the souped-up 1963 Ford Econoline, renamed the “Hi Po Hauler” is featured in the 2016 Red Line Club.

The Hot Wheels YouTube Channel reaches 2.2 billion views of Hot Wheels content in one year.

“Hot Wheels Race-Off” mobile motor sport game becomes the #1 racing app in over 100 countries at launch and the #1 Hot Wheels mobile app across the globe.*

* “Hot Wheels Race-Off” became the #1 Hot Wheels mobile app across the globe according to AppAnnie, 2016.