Life imitates art! The first life-sized Hot Wheels car is created – the Hot Wheels Twin Mill® (shown above, left). The Hot Wheels team unveils this full-scale replica of the outrageous 1:64 scale twin-engine Hot Wheels original at the 2001 SEMA Show.

HotWheelsCollectors.com is created in 2001 for the most enthusiastic Hot Wheels fans.  The website provides a way for fans to directly buy their favorite designs online and have an open forum to discuss their passion for all things Hot Wheels.


HotWheelsCollectors.com establishes the Red Line Club®, a members-only group with exclusive premium cars and content.  The Red Line Club is still going strong today with annual memberships selling out each year.


Hot Wheels debuts its first Batmobile, marking its start as the best-selling licensed vehicle to date.

The brand unveiled a life-size version of the iconic Hot Wheels original design Deora® II (shown above) to celebrate Hot Wheels’ 35th anniversary.



For its 40th anniversary, Hot Wheels looks outside its in-house design team to the real-world automotive industry for new car designs, honoring these companies for their contributions to Hot Wheels success over the years.  Designers from Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi design vehicles that will make up a special “Hot Wheels Designer Challenge” line of 1:64 scale Hot Wheels die-cast cars.

To commemorate Hot Wheels 40th Anniversary and the production of the four billionth Hot Wheels car, celebrity jeweler Jason of Beverly Hills creates a one-of-a-kind, 1:64-scale jewel-encrusted Hot Wheels valued at $140,000.