TEAM HOT WHEELS LANDS GUINNESS WORLD RECORDS TITLE AS DRIVERS RACE THROUGH 60-FOOT TALL DOUBLE LOOP

June 30, 2012 (El Segundo, Calif.) — Two drivers for Team Hot Wheels™ set a Guinness World Records® title today for successfully racing through a 60-foot-tall double vertical loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double Loop Dare, a life-sized version of a Hot Wheels® orange track set, defied gravity with a first-of-its-kind two-driver challenge. Green Driver Greg Tracy, one of Hollywood’s top stuntmen, took first place victory as he edged three-time X Games gold medalist and Hot Wheels® Yellow Team Driver Tanner Foust as the two simultaneously raced through the giant up-side-down loop.

“Boys of all ages around the world imagine playing with Hot Wheels on a life-size scale – and our vision with Team Hot Wheels was to transform this fantasy into reality,” said Simon Waldron, vice president marketing, wheels, Mattel. “The Double Loop Dare was truly a can’t-miss spectacle that altered the Los Angeles skyline. Anyone downtown couldn’t miss this massive six-story-tall bright orange structure — it was unmistakably Hot Wheels.”

Bringing Toy to Life

The Team Hot Wheels™ Double Loop Dare was modeled after the new Team Hot Wheels™ Double Dare Snare™ track set — available globally at retail — which lets boys race their 1:64 scale Hot Wheels® cars side-by-side in a vertical loop competition. The larger than life Double Loop Dare incorporated an enormous side-by-side loop, exerting a force of 7 G’s which Team Hot Wheels™ drivers took on at a speed of 52 MPH.

“I’ve been a fan of Hot Wheels since I was a little kid, racing cars around my parents’ living room,” said Tracy, a six-time Pikes Peak Champion and a Hollywood stuntman since 1991. “So to be able to be a part of something like this — with Hot Wheels bringing one of its toys to life — is remarkable.”

Meanwhile, Foust, who provided tremendous competition, and spirit can continue to boast about his latest world record obtaining the longest distance vehicle jump at last year’s Indianapolis 500. Additionally Foust a world-renowned professional stunt driver has two Formula Drift Championships complimenting his three X Games gold medals. He will be racing for more X Games glory in the RallyCross competition Sunday July 1 on ESPN.

Double Loop Dare on Instant Replay

While the live broadcast took place on ABC and internationally on ESPN, footage of the Team Hot Wheels™ Double Loop Dare can also be viewed on the Hot Wheels® YouTube channel, www.youtube.com/hotwheels. Additional behind-the-scenes footage will be available on www.HotWheels.com. For added entertainment in 2012, Hot Wheels® will unveil 19, live-action webisodes on www.HotWheels.com.