HOT WHEELS RACING CIRCUIT SPEEDS INTO ACTION

November 9, 2010 (EL SEGUNDO, Calif.) – Fasten your seatbelts, put it in drive and floor it because Hot Wheels® is launching an online multiplayer game, Hot Wheels Racing CircuitTM, www.hotwheelsracingcircuit.com. The visually stunning, 3D-rendered game replicates the fast-paced, excitement of real-life racing with unrivaled customizations to enhance your ride.

Hot Wheels Racing CircuitTM allows players to design their own car with multiple paint schemes, body styles, and accessories. With these custom cars, players challenge friends to races and tournaments on out-of-this-world race tracks. Compatible on both PCs and Macs, the first two tracks are free to all users, while access to premium tracks along with exclusive rims, colors and other accessories are available with a $29.95 annual subscription.

“With the launch of the Hot Wheels Racing Circuit, we continue to create the future of play with our core brands by delivering engaging online content,” said Chuck Scothon, general manager and senior vice president of Mattel Digital Network. “We wanted to provide a multiplayer video game that would engage and thrill boys of all ages, while also staying true to Hot Wheels’ iconic racing legacy.”

Hot Wheels Racing CircuitTM is a 3D-rendered video game that features multiple play levels with rich imagery that resonates with boys. Players can join multiplayer games hosted by friends or other members, host their own race or play in single-player mode. With an upgrade to premium membership, users will have access to even more options to enhance their vehicles and participate in thrilling race tracks that will test players’ racing prowess like never before.

Hot Wheels Racing CircuitTM features many elements, including:

• Racers can choose from a multitude of different cars – from off-road vehicles with giant tires, to hot rod trucks with V10 engines, to fast-paced two-seater convertibles – that are as powerful as they are slick.

• Weaponry choices will derail the competition with options such as missiles, fireballs and electromagnetic energy (of course, each weapon only harms the vehicle, not the virtual driver).

• Players can outfit their vehicles with cool accessories such as power boosters to enhance speed, fusion batteries for extra power, and rims to give cars that extra flair.

• In addition, a ton of bold paint colors will help players create a personalized ride designed to awe other racers in the Custom Showroom. Once the car is in the Showroom, other players engage with the community by rating member’s cars

• Send friends one-to-one Challenges by selecting from a number of competitive modes including time, score or race position.