2011 NEW YORK TOY FAIR

Hot Wheels® merges fantasy and reality in 2011 to deliver thrilling new vehicle experiences to boys of all ages with an innovative line of cutting-edge vehicles, tracks and products that bring exciting new levels to today’s classic wheel play. Opening new worlds of imagination, Hot Wheels® relies on innovative engineering that exposes an entirely new side of Hot Wheels® –a side that’s bold, fearless and most importantly, unstoppable. From taking the legendary orange track off the floor and putting it on room walls to putting fans behind the wheel of their own Hot Wheels™ vehicle and even taking micro radio control (RC) cars to even smaller levels, that will have adults and kids racing to the toy aisle.

For the first time ever, Hot Wheels® introduces the mysterious Team Hot Wheels®  -- a new team of masked mystery drivers that attempt over-the-top stunts -- revealing an entirely new side of Hot Wheels® –a side that’s bold, fearless and most importantly, unstoppable. This spring, the no. 1 vehicle brand will unveil 17 live-action, CG-animated videos that highlight Team Hot Wheels® and features unprecedented storytelling to drive brand engagement and deepen play experiences for boys of all ages.

HOT WHEELS® WALL TRACKS Assortment
For the first time ever, Hot Wheels® takes its iconic track off the ground and places it on the wall allowing boys to experience track play in an entirely new way. This unique track innovation delivers the same thrilling stunts that Hot Wheels® is known for - speed, turns and tricks - and takes it to new heights. Packaged with a simple installation template, along with Command™ Strips from 3M, parents can easily hang the Wall Tracks™ without concerns over wall damage. Boys will be excited with the robust product line that includes a Starter Set* which features three stunts, two turns, and a cool jump. Also offering three sets of tracks in the Basic Assortment*, each of these sets come with two stunts and one really dynamic turn. Completely, modular, the track pieces can be moved around and mixed and matched to allow for maximum creativity and fun. Taking up minimal space, Wall Tracks™ don’t require additional storage. Since Wall Tracks™ were designed to also go around corners, boys can fit their Wall Tracks™ behind a room door, closet door or just along the corner of their room. Every Wall Tracks™ product comes packaged with a Hot Wheels® die cast car. Not for use with some Hot Wheels® vehicles.  *Name subject to change.
HOT WHEELS® WALL TRACKS Starter Set
APR: $ 29.99        Ages: 4+        Availability: Fall 2011

HOT WHEELS® WALL TRACKS Basic Assortment
APR: $ 16.99        Ages: 4+        Availability: Fall 2011

HOT WHEELS® VIDEO RACER Vehicle
Hot Wheels® brings thrilling experiences to boys of all ages with Video Racer, its first action video camera encased inside a 1:64 scale vehicle -- allowing boys to capture and produce high quality, 30 frames per second (FPS) footage of their ultimate Hot Wheels® driving experiences. With 12 minutes of memory and a built-in LCD screen on Video Racer’s chassis, boys can utilize the real time playback and delete functionality to make sure they captured the desired footage. Video Racer is track compatible—putting boys in the driver’s seat with a 1:64 scale point of view from the craziest loops to the fastest straight-aways. For even more dynamic play opportunities, boys can place Video Racer in its protective case that attaches to almost anything—skateboards, bikes, helmets or R/C vehicles—with the included Velcro straps, clips, brackets and adhesive strips. Using Video Racer’s editing software, boys simply upload their footage using the camera’s USB port and utilize drag and drop options with preloaded music, scene transitions or special effects.
ARP: $59.99        Age: 5+          Availability: Fall 2011

HOT WHEELS® RC NITRO SPEEDERS™ Assortment
Hot Wheels® continues to elevate the radio control (RC) segment with the newest generation of micro RC vehicles, Nitro Speeders™. With lightning speed and precise responsiveness, the Nitro Speeders™ RC cars deliver unprecedented performance that is sure to amaze boys of all ages. The Nitro Speeders™ vehicles come in their own carrying case, which serves as the remote control and acts as a charger to keep the cars at peak performance for portable play and racing with friends. Nitro Speeders™ are the first micro RC vehicles that go fast enough to complete a full 360 degree loop. In 2011, Nitro Speeders will feature a Team Hot Wheels® Ford Mustang, Supercharged Camaro and the Ken Block Fiesta Rally Car.
APR: $21.50        Ages: 8+        Availability: Fall 2011
 
HOT WHEELS® MONSTER JAM® GRAVE DIGGER® Ultimate Stunt Jumper
Bigger and badder than ever, Hot Wheels® brings new thrilling vehicle experiences to Monster Jam® fans with the Grave Digger® Ultimate Stunt Jumper. This legendary 9.5-inch scale colossal vehicle catches huge air nailing front flips, back flips and even side flips! Boys can create their own stunts and control the flipping action – just lock Grave Digger® in place and push it forward to watch all the over-the-top action. No batteries required.
ARP: $ 3.75               Age: 5+        Available: Now

HOT WHEELS® REV UPS™ Vehicles and Play Set
Hot Wheels® Rev Ups™ vehicles defy gravity!  They stick to steel surfaces - refrigerators, cabinets, lockers and more - allowing them to climb horizontally, vertically and even upside-down! Rev up these 1:64 scale vehicles and watch them go...and go…and go!  Kids can also create the ultimate Rev Ups™ environment with the Hot Wheels® Rev Ups™ Skyhigh Speedway™ play set.  The set comes complete with a vertical climb, an upside-down Hot Wheels® loop and zip line that unleash the gravity-defying stunts that make Rev Ups™ so cool.
HOT WHEELS® REV UPS™ Assortment
ARP: $ 3.75               Age: 5+        Available: Now

HOT WHEELS® SKYHIGH SPEEDWAY™ Play Set
ARP: $16.50             Age: 5+        Available: Now